Our Portfolio

What does public relations work consist of? Discover an excerpt with the agency's portfolio.

If you would like to receive an agency presentation and case studies, please contact vroy@vroy.com.

BRAND COMMITMENT

JUST EAT

JUST EAT, one of the world's largest mobile delivery services. Tin order to amplify visibility and notoriety on the Quebec territory, the agency developed original concepts and multi-platform tactics. A JUST EAT DNA-adhesive influencer program, a video personifying the brand, a gourmet media tour, innovative social media contests and a 2-month Food truck activation were put in place.

Photo credit @naeem_adam

Photo Credit VROY

RESULTS :

Identification of the target audience with the brand
Social Media Enthusiasm

VIDEO A CHEF'S EVENING

Reinforcement of brand awareness in Quebec.
Demonstration of a concrete experience of the delivery service.
Communication with the target audience of the variety restaurants and types of cuisine.

FOOD TRUCK INVASION

Photo credit @ justeat_mtl

266% growth in Instagram subscribers in 2 months
More than 6000 participants at the JUST EAT Food Truck activation
15,000 discount coupons distributed

LADY BLANC - Fincas Las Moras

BACKGROUND:

Univins, the agency representing Fincas las Moras, one of the trendiest vineyards in Argentina, wanted to engage the millennial clientele with the launch of Lady Blanc, a white wine with fresh citrus aromas. To promote the brand and amplify the audience in Quebec, VROY implemented various PR tactics through an immersive event concept, an influencer program that adheres to Lady Blanc's DNA, sponsored branded content and creative mailings.